Look, we’ve all seen the markings lately: Fair Trade. Made by Women for Women. Etc Etc.
Personally, I think it is a great idea that local companies here in America are trying to create products which empower communities in Africa and make it easier for them to earn a real living. No, I don’t think $1 a day is a good living even if that is the national average. Do you expect these people to live in mud huts forever? I can’t imagine asking that of half the people on the continent of Africa as we do currently.
Ok, so what’s the answer? More local ownership of course. Even setting up a series of wine gift baskets combining the famous wines of South Africa (think of Pinotage here as a real treat and unexpected varietal) with other local products would make, not only for a great marketing message, but for a way to allow the famous wine industry in South Africa to help lift up the rest of the continent, one village at a time!