In business there is a saying about how it is not what you know but rather who you know and you will find that trying to get ahead in business without good links will make your job so much harder.
Networking may seem like a bit of a waste of time when you could be working hard on your product or business model but when you realise what the links that you build could do for you you will realise that it will be well worth the effort. Meeting influential individuals who have a strong network of links can then open up these links to you and make certain aspects of your business work better,
Little things like offering a gift when you go to meetings, even if there is not much in the way of business on the table, can build roots and make sure you are remembered and thought of well. Things like a nice bottle of whisky like on here http://pinterest.com/whiskyexpert/a-few-favourites/ will be appreciated and further down the line you or your company could be remembered by someone who has had good dealings with you before.
Without doubt you will have to have a strong business anyway and work hard to be the best, but by knowing the right people you will find that a few more doors are likely to open for you. In todays financial climate many businesses are struggling so finding anyway to gain an advantage and progress your company should be taken without a seconds hesitation.
If you look on it as making the right social choices and getting out and about, rubbing shoulders with the rich and influential you might actually start to enjoy it. If you can enjoy yourself while making money then it doesn’t ebven feel like work.